Qualitative and quantitative data
Quantitative data:they are data consisting of amounts measured using numbers. They are numeric data.
Advantages
- It is easy to collect
- easy to analyse and compare with other results
Disdavantages
- it does not give a rich and detailed information
- it has less ecological validity as data is mostly carried out in an unnatural environment
Qualitative data: they are data sets that consists of words. They are descriptive.
Advantages
- it s rich and in depth
- it can be broken down into a quantitative data
Disadvantages
- it takes time to collect data
- it is more difficult to analyse and compare than the quantitative data